After the writer’s strike and subsequent hangover that left TV show dark for months, the networks are welcoming back prime-time programs—and the viewers.
Sixteen million people caught ABC’s “Desperate Housewives”on April 20, and over 23 million viewers tuned in “American Idol” last Tuesday, and then again on Wednesday.
See the latest Nielsen data.
In contrast, network nightly news programs average seven million viewers each night, or over 20 million combined. Their collective audience has dropped about one million a year over the last 25 years, and the median aged viewer is 61 years old.
The “CBS Evening News” is taking the most heat. Reports say the highly scrutinized Katie Couric is considering an early exit from her $75 million, five-year contract. CBS’s decade-long third place spot behind NBC and ABC has fallen further behind of late. Last week it tallied its worst ratings in the program’s history.
See a synopsis of the state of network news from Pew Research.
Test your news IQ
Just 24% of people who took a news quiz from Pew Research could name the Senate Majority Leader. The average person scored 50% and women scored 39% to men’s 56%. Take the Pew News IQ quiz here. If you’ve been keeping up with the WeeklyDIVA, we expect perfect scores!
On that note, here’s a quick news round-up from the week
- Secretary of State Condoleezza Rice criticized former President Jimmy Carter for trying to broker peace in Israel, saying the U.S. counseled him not to meet with Hamas, the militant group calling for the destruction of Israel. Carter says not so, the government didn’t say a word to him. (See our primer on Hamas and Fatah.)
- Hillary Clinton trounced Barack Obama in the Pennsylvania primary, 55% to 45%. She still trails him in the delegate count by about 150.
- Costco and Sam’s Club are rationing rice sales amid worldwide cut backs on rice exports. Rice prices have tripled since January.
The big picture
Almost 70 million people visited news sites in the first quarter of this year, up 12% from the same time last year. Interestingly, the Pennsylvania Primary debate and “60 Minutes” were among the top-20 viewed shows last week, suggesting perhaps that people are still interested in news and smart programming on television, just maybe not in the time slot or format it’s delivered in. A recent report says half of Americans find traditional journalism “out of touch.”

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